Earlier this year, we strongly encouraged men to start using vibrators during sex with their partners, and it seems that some of you wisely followed this advice. According to a recent study from a sexual wellness company Ella Paradis, more than half of respondents buy sex toys while thinking of couple play.

The study, published earlier this week, found that 61% of sex toy buyers reported buying sex toys for themselves. and their partners. This is compared to only 23% who said they keep their toys to themselves and 11% who said they only buy toys for their partners.

Meanwhile, the study also found that 41% of Americans use sex toys for both sex and masturbation. Only 30% said they reserved the toys strictly for solo play and 28% only used them during sex.

According to Ella Paradis CEO Tino Dietrich, the large number of people using sex toys during partnered sex reflects the loosening of sexual mores and changing attitudes towards sexual health and pleasure.

“People these days are more demanding in their sexual relationships and are constantly on the lookout for new ways to get pleasure and new sensations,” Dietrich tells InsideHook. “This attitude leads to an open mindset that breaks boundaries and seeks new alternatives.”

Dietrich predicts that the trend will only continue to increase, especially as the use of sex toys in general arrows amid the ongoing COVID-19 pandemic.

“The trend for partnered sex toys will increase in recent years as the search for new alternatives in sexual interaction with our partners normalizes,” Dietrich says, adding that amid the pandemic in particular, “the taking of awareness that life is a short journey and every experience that makes us happy is worth living contributes to these rapidly changing attitudes. People are looking for new ways to increase their well-being and happiness. “

In other words, life is short. Go buy yourself a sextoy.

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